The Baha'i world community is in the midst of a vast, global process of systematic learning, growth and expansion. For a period of 25 years (1996 to 2021), the Baha'i world is focusing on a single, overarching purpose: to "advance the process of entry by troops." A study of the Baha'i sacred writings on this subject shows that this phrase refers not only to the dramatic increase in the numerical size of the Baha'i community, but more importantly, to the expression of a dynamic Baha'i culture and way of life to a degree that could not be realized before.

The current phase of this plan, from 2006 to 2011, focuses on some 1,500 "clusters" around the world -- about 230 in the United States -- where Baha'is at the grass roots are gaining the skills and capacity to offer devotional, educational, youth and children services to their wider communities.  Clusters are small geographic areas, sometimes comprised of a city, a few suburbs or nearby towns, where Baha'is are pooling their resources and working together to serve their communities.

Although the Baha'i Faith forbids any form of psychological pressure or material inducements to effect conversion, efforts to share the Faith with the general public and attract receptive populations have been a focus of Baha'i activity from the Faith's inception. Baha'is believe that Baha'u'llah's message offers specific and important answers to the diverse and grave problems facing humanity. Accordingly, Baha'is are eager to share this message with those who express interest.

Baha'is believe each person has the responsibility of investigating truth for himself or herself. Baha'is can best contribute to the process by making information available and providing opportunities for interested individuals to explore Baha'u'llah's message. Baha'i classes for children, which are open to those who aren't Baha'is, focus on moral development as expressed in the Baha'i teachings on the oneness of humankind and the unity of the world's religions. Devotional meetings aim to provide participants, whatever their religious backgrounds, with the opportunity to discover their inner nature and begin practicing the spiritual virtues latent in the human soul. Study circles, as the term implies, are small gatherings devoted to the exploration of Baha'u'llah's writings. Baha'is also host "firesides" -- informal gatherings in their homes, where short talks and discussions about the Faith are shared in a warm and hospitable atmosphere.

Baha'is also endeavor to spread their faith by "pioneering" -- moving to areas where there are few Baha'is. This differs sharply from traditional missionary work, as those undertaking it are expected to pursue their own careers, be self-supporting and integrate themselves into their adopted communities.

All these activities reflect the Baha'i view that the traditional division between "believers" and "unbelievers" is a misunderstanding of the Divine purpose and an impediment to human progress. Whether a spiritual seeker is led to become a Baha'i is a matter of individual conscience and a decision to be respected by others.